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Small businesses can end up paying for a pile of tools that overlap. A lean software stack covers the essentials and leaves out the rest. Here's what most small businesses actually need, in the order to set it up.
1. A domain and professional email
Your domain (yourbusiness.com) is your address online. Business email on that domain looks more professional than a free email address. Register a domain with a registrar such as Namecheap, and check whether your host includes email.
2. A website and hosting
Even a simple three-page site helps customers find and trust you. Hosting providers such as Hostinger or Bluehost offer website builders and WordPress hosting for small sites. See our guide on how to choose web hosting.
3. A CRM to track leads and customers
Leads arrive from your website, phone, email and social media. A CRM keeps them in one place, with reminders so follow-ups happen. Simple options like FoxyCRM, Capsule CRM or Less Annoying CRM are quick to learn. See how to choose a CRM.
4. Security basics
- Password manager for every account, so passwords are strong and unique.
- Two-factor authentication on email, banking and admin accounts.
- A VPN for working on public Wi-Fi, such as Proton VPN.
- Secure remote access if staff need company files from home, with tools like NordLayer or Tailscale.
- Backups of your website and important files.
See how to choose a VPN.
5. Social media presence
One or two well-kept profiles where your customers spend time. See social media for small businesses.
6. Accounting and payments
An accounting or invoicing tool, plus a way to take card payments. These depend on your country and business type, so ask your accountant what they work with.
Add tools only for a real problem
Before buying any new tool, ask:
- What problem does this solve, and how often does it come up?
- Does a tool I already pay for do this?
- Is there a contract, or can I cancel anytime?
- Can I export my data if I leave?
Keep costs predictable
Watch for per-user pricing that grows as you hire, features locked behind higher tiers, and introductory prices that renew higher. Tools with flat pricing and no contracts make budgeting easier.
A starter checklist
- Domain and business email
- Website and hosting
- CRM for leads and follow-ups
- Password manager and two-factor authentication
- VPN for public Wi-Fi and secure access for staff
- One or two social media profiles
- Accounting and payments
Explore tools in each category across best60.com.
Visit FoxyCRM.com